Protopian Capital, also known as Cabiri Group, is led by Samuel Wiseman. He's a seasoned M&A expert with a lot of experience. We first started working with him to find deals for his private equity partners. Over time, our partnership grew into a strong and valuable friendship, and we eventually teamed up to lead a huge roll-up in the building materials manufacturing sector. As part of this venture, we handle deal generation and connect with over 40 qualified companies every month. Earlier on, Samuel was able to close about a dozen deals in e-commerce and manufacturing by working with us.
Most cold emails end up in spam, but our tech infrastructure is designed to get around this. As a result, we achieve industry-leading KPIs. The analytics below show that we consistently get reply rates of over 17%-25%, a benchmark no one else in the industry can match. This is because we use highly relevant copywriting and an AI-enhanced list of people who are most likely to connect with us. We don't send a huge volume of emails and hope for the best. Instead, our system works by sending a lower volume of highly personalized emails, which leads to 10 times more deals.
If cold email doesn't work, it's likely because you have nothing good to say. When done right, with a high degree of personalization and relevancy, cold email is one of the most effective methods to secure clients.
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